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"A label is any kind of tag attached to something so as to identify the object or its content"

Designers Shawna Robinson and Natalie Sydoruk have been collaborating since March 2007 on their clothing line, LABEL. The idea for the Toronto based company was born out of their mutual desire for quality clothing that fit their unique lifestyles. Shawna, a freelance wardrobe stylist and aspiring artist, and Natalie, a model, both wanted clothing that would allow them to bounce around the city looking polished and modern, without compromising comfort, aesthetics or their dignity.

What emerged was a collection of clothing perfectly suited to creative contemporary women looking for room to interpret current trends. LABEL resists the urge to define its wearers, but instead invites the wearer to define the clothing. LABEL reinvents the basics, inspiring and encouraging generous styling and wardrobe play.

Natalie and Shawna are deeply committed to creating clothing from an ethical standpoint, utilizing, wherever possible, natural, organic, renewable or reclaimed fibers. All production is done by fairy paid local contractors. T-shirt designs are drawn and printed by hand using non-toxic paints. LABEL minimizes waste by donating all fabric scraps to a local artist who incorporates them into handmade stuffed creatures.